Insights Interactive Tools Project Prioritization Matrix
Interactive Tools Product Manager

Which Project Should You Start Next?

Add your projects, score them on Reach, Impact, Confidence, and Effort, and see them ranked on a visual priority matrix.

5 min 2026-03-14

Add Projects to Prioritize

Score each project on RICE: Reach (how many people benefit), Impact (how much it matters), Confidence (how sure you are), and Effort (person-months to build).

Priority Ranking

Prioritization Insights

How RICE Scoring Works
RICE Score = (Reach × Impact × Confidence) / Effort
  • Reach (1-10): How many users, customers, or internal people benefit per quarter. Higher = more people impacted.
  • Impact (1-3): How much it moves the needle. 3 = massive impact, 2 = high, 1 = moderate.
  • Confidence (0.5-1.0): How sure you are about reach and impact estimates. 1.0 = high confidence, 0.5 = speculative.
  • Effort (1-10): Person-months of work. Higher effort = lower priority (all else equal).

RICE was developed by Intercom to eliminate gut-feel prioritization. The formula rewards high-reach, high-impact projects that can be delivered efficiently, while penalizing speculative bets (low confidence) and large investments (high effort).

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