Business Model Canvas
A visually stunning Business Model Canvas based on the Osterwalder framework. Perfect for startup pitches, strategy reviews, and innovation workshops — with all nine building blocks clearly laid out.
What’s inside
- All 9 BMC building blocks in one view
- Workshop-ready sticky-note style layout
- Blank Template + Filled Example
About this download
The Business Model Canvas is a one-page strategic template, originally developed by Alexander Osterwalder and Yves Pigneur, that maps how an organisation creates, delivers and captures value across nine interlocking building blocks: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Activities, Key Resources, Key Partnerships and Cost Structure. It has become the default tool for startup founders, corporate innovators, product teams, MBA students and strategy consultants who need a shared vocabulary for describing a business idea.
This PowerPoint version replicates the classic Osterwalder layout in a polished, brand-ready style. The nine blocks are proportioned as in the original canvas, with distinct colour tints, sticky-note placeholders and suggested prompts inside each block ("Who are our most important customers?", "How do we reach them?", "What are the most important costs inherent in our business model?"). Additional slides include a filled example for a hypothetical B2B SaaS company, a variant for non-profits (Mission Model Canvas), a Lean Canvas alternative for early-stage startups, and a facilitation guide with suggested agendas for a 90-minute and a half-day workshop.
Use the Business Model Canvas to stress-test a new venture before you write a business plan, to describe an existing line of business in due diligence or board material, to run product-market fit reviews, to compare strategic options side-by-side, to onboard new senior hires on how the business really works, and to teach business model thinking in accelerators, MBA programmes and internal leadership development.
A typical flow: start with customer segments and value propositions (these two together are often called the "product-market fit engine"), then work through the right side of the canvas (how you reach and earn from customers), then the left side (what you do and what it costs). Iterate — the canvas is designed to be redrawn many times. Keep versions dated so you can see how your thinking evolves.
When your business model involves cross-functional work — new channels, new partners, new product bets — Vizually turns each canvas block into a linked initiative on a visual board, so the story on your canvas stays connected to the teams, dates and deliverables that bring it to life.